Directing it to the audience, the demographic of your piece.
Strategies
Purposes
Showing v telling--> Create the situation--recreation in rhetoric
Logos-->Logical appeal
Pathos--> Emotional appeal
Ethos--> Ethical appeal
Authority--> who are you to persuade me?
Describe rhetorical conventions of Hell House.
audiences [and purposes]--
Generational rxn
non-christians--to explain the unknown
also people unfamiliar with the pentecostal denomination
Christians
to explain where Hell House "crosses the line"
Maybe an argumentative text, where he doesn't connect to the teachings of Hell house
Socially Progressive Groups
Giving these "others" the benefit of the doubt showing the humanity of these individuals
Also, to warn, point finger at, find fault with
ACTUAL V. INTENDED AUDIENCE
Intended--> liberal
actual--> maybe conservative?
"Cold Camera" we're not told how to feel by the lens.
Objective--universality
shot set ups
assembly line,
elevated, christlike shot
